Sixty years ago, photographers presented clients with proof pictures printed on special paper; images would last for a few weeks and then fade. Then for a few decades proofs were made with the same paper and chemistry as the finished prints, but without retouching, cropping or precise color and density correction. Now proofs are usually in digital form - on a website, CD, DVD, or a projection in the photographer's studio. Because some customers can scan photographs, printed proofs are a problem for the professional.

Typically, now, you initially view the images on a computer or television screen. You then order from the screen and have photographic prints in your hand a few weeks later. Digital printing can be done on an inkjet or color laser, but the latest photographic papers from Kodak and Fuji have a life-span of over 100 years. Many inkjet prints will fade decades sooner that photographic prints.

From the photographer's point of view, proofs are becoming a liability. Dishonest clients are scanning the proofs and making prints. Just as DVD manufacturers have made it difficult to copy their product, photographers will move towards proof presentations that protect the photographers' copyright. Online proofing is a great solution.

At Brodiefoto we use an online solution that lets you view, share and order prints right from your computer. This makes it easy for our brides to send friends and family to the website instead of having to try and organize  and order prints for friends and family.

Last updated on January 31, 2011 by Matt Brodie